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“One reason for the evolution of tribes among us is how effective they are at facilitating relationships. In the 1995 book The Psychology of Helping and Altruism, David Schroeder and his fellow researchers demonstrated that the concept of helping one another—what the authors call “the norm of reciprocity”—exists in every culture in the world. In other words, the concept of mutual support really is part of our DNA.”

“But if seeking out and enlisting the support of others is our natural condition, our cultural evolution has taken a separate path.”

“Too often, we’re left with the nagging sensation that those who need or seek out help are somehow weak, lacking in confidence, or otherwise insufficient.”

– Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi