A Terrible Mistake – Part 3

A few weeks ago, I posted about making a logo mistake. It’s one of those big mistakes that got out into the virtual world and stayed there. No changing it. No hiding it. It was front in center and available to the everyone. As I mentioned in my first posting, there’s only one way to handle such a thing – 1) admit to it, 2) fix it and 3) move on.

The logo is now fixed, so it’s time for step three – moving on.

In business, simply correcting an error and continuing with life-as-usual is not enough. It’s important to evaluate the situation and, hopefully, learn something from the experience. In my case, the process of correcting the logo and replacing it online led to many learning-moments, here are a few examples:

  1. Time is short but quality cannot be sacrificed: Like most people, I have a full-time job, private hobbies/ambitions and side-work that generates a small secondary income. The objective is to increase this secondary income. The challenge is fitting it into my already very busy life. The spelling error in the logo was a direct result of my tendency to multitask at home. However, no one can make dinner, answer email, throw in a load of laundry and appropriately evaluate a logo all at the same time. There can be no excuses and no cutting corners. Time for working the second job must be set aside and appropriately used. Time for make dinner and participating in ‘regular life’ must be managed in the same manner. A time for work and a time for life. The result? Better quality in both work and home living experiences.
  2. Time managed marketing: While updating WildRaccoonPress.com, I noticed many other little things that I’d never gotten around to doing. This was the perfect opportunity to revise the website and address some basic marketing issues. For example, I started posting all T-Shirts/Gifts and Resale items to Pinterest on the advice of several books and webinars (many months ago); and, while revising my website, I discovered that Pinterest provides a code-generation tool that allows a member to post a collection to a website. This allowed me to create an auto-updated image-based selection of recently-created t-shirts and postcards. Clicking on the Pinterest widget take the user to Pinterest, and all items featured on Pinterest are hot-linked to the websites where the items can be purchased (e.g.: CafePress and Zazzle). As it turns out, Etsy provides the same service, with images from my store and hotlinks directly to the items available for sale. No manual updates to my website and easy navigation for potential customers!
  3. Selective and targeted work: Working smarter, not harder, is a phrase that has become both worn out and (frankly) annoying. My frustration with the phrase stems primarily from the number of people who use ‘working smarter’ as an excuse for tricking and/or coercing other people into doing their job for them. Personally, I consider this unacceptable because I do not condone laziness or lack of respect for coworkers and colleagues. That said, my own work habits needed some modification. In my case, working smarter consisted of choosing where my time would be spent. Some of my projects are for-fun hobbies and some are for money. The trick was identifying where the income was being generated and carving out an appropriate amount of time for my primary goals, which (in turn) required some clarification. This is a process and it’s still being developed, but I am already seeing an improvement, so it’s worth the time and energy.

There are many other little things that were learned along the way, but these were the big changes. If you are a multi-job-holding not-enough-hours-in-the-day multitasking employee and/or entrepreneur, these challenges and lessons may ring true for you too.

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