Steve held close to his heart his family’s connection to Ireland. It is an interesting aspect of the Irish in America that Steve, like others of his generation who were several generations removed from Ireland, felt that being Irish defined who they were. Possibly, it had to do with the identity it gave them. Saying that you were Irish was comparable to claiming membership in a distinct fraternity with a common tradition, secret rituals, and assured friendships wherever you found a fellow member of the Irish diaspora. The Irish gloried in their family, their neighborhood, and their love of the language. For Steve, it granted him entrée into the big leagues, where many young men of Irish descent were entering the American mainstream.
–Steve Hannagan: Prince of the Press Agents and Titan of Modern Public Relations by Michael K. Townsley