Lay traps: When you’ve mastered the basics above, consider setting traps for phishers, scammers and unscrupulous marketers. Some email providers — most notably Gmail — make this especially easy. When you sign up at a site that requires an email address, think of a word or phrase that represents that site for you, and then add that with a “+” sign just to the left of the “@” sign in your email address. For example, if I were signing up at example.com, I might give my email address as email@example.com. Then, I simply go back to Gmail and create a folder called “Example,” along with a new filter that sends any email addressed to that variation of my address to the Example folder. That way, if anyone other than the company I gave this custom address to starts spamming or phishing it, that may be a clue that example.com shared my address with others (or that it got hacked, too!). I should note two caveats here. First, although this functionality is part of the email standard, not all email providers will recognize address variations like these. Also, many commercial Web sites freak out if they see anything other than numerals or letters, and may not permit the inclusion of a “+” sign in the email address field.