Book Review: It’s Not About You

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“Give people something good to live up to—something great—and they usually will. In fact, often they’ll even exceed those expectations.”

This book reads like a novel. It’s a lovely, heartwarming, story about a manager trying to coordinate a merger between a small family business and a larger corporation.

He’s there to convince people, persuade them to do what his employer wants them to do. He’s there to meet his own career objectives. While he achieves his goals, he also learns crucial lessons about doing business both ethically and effectively – about negotiating a win-win situation and about leading a people toward goals that may not be clear to everyone involved.

“The single biggest challenge to any organization is the constant cloud of fear and doubt that swirls around the heads of the people involved. As a leader, your job is to hold fast to the big picture, to keep seeing in your mind’s eye, with crystal clarity, where it is you’re going—that place that right at this moment exists only in your mind’s eye. And to keep seeing that, even when nobody else does. “Especially when nobody else does.” Your people count on you to do this. It’s the biggest job you have.”

This isn’t the business management version of a Christmas Carol. The main character is a far cry from the wicked Mr. Scrooge. In fact, he’s essentially a really good guy with some rather standard perspectives on management and business. This is a story about a good guy transforming into a better guy – a better manager and a better person.

“Building a business takes skill, work, and materials . . . but those are details. More than anything else, building a business—really, building anything—is an act of faith. Because you’re creating something out of nothing, you see?”

It’s a light read filled with truly useful advice, making it the perfect business book to pick up over the holidays.

It’s Not About You: A Little Story About What Matters Most in Business by Bob Burg, John David Mann