Marketing War

Not answering him at all, Sarason demanded that, in order to bring and hold all elements in the country together by that useful Patriotism which always appears upon threat of an outside attack, the government immediately arrange to be insulted and menaced in a well-planned series of deplorable “incidents” on the Mexican border, and declare war on Mexico as soon as America showed that it was getting hot and patriotic enough.

Secretary of the Treasury Skittle and Attorney General Porkwood shook their heads, but Secretary of War Haik and Secretary of Education Macgoblin agreed with Sarason high-mindedly. Once, pointed out the learned Macgoblin, governments had merely let themselves slide into a war, thanking Providence for having provided a conflict as a febrifuge against internal discontent, but of course, in this age of deliberate, planned propaganda, a really modern government like theirs must figure out what brand of war they had to sell and plan the selling-campaign consciously. Now, as for him, he would be willing to leave the whole set-up to the advertising genius of Brother Sarason.

It Can’t Happen Here by Sinclair Lewis

  • Biography from Nobel Lectures, Literature 1901-1967, Editor Horst Frenz, Elsevier Publishing Company, Amsterdam, 1969

James Monroe and the American People

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JAMES MONROE FIRST INAUGURAL ADDRESS TUESDAY, MARCH 4, 1817

The American people have encountered together great dangers and sustained severe trials with success. They constitute one great family with a common interest.

United States Presidents’ Inaugural Speeches by United States. Presidents.