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I’ve never been able to explain the phenomenon of adults loving Santa, but I have a theory that seeing me jogs happy memories. I think a lot of us wish we could be children again, becoming breathless with Christmas excitement and believing with all our hearts that wishes can come true. I know I do! I think every grown-up wants to recapture that sense of wonder, even for a moment. And that’s exactly what Santa Claus allows them to do.
–Being Santa Claus: What I Learned about the True Meaning of Christmas by Sal Lizard, Jonathan P. Lane