The more clearly he saw the image of himself enjoying New Cheese, the more real and believable it became. He could sense that he was going to find it. He wrote: Imagining Yourself Enjoying Your New Cheese Leads You To It. Haw kept thinking about what he could gain instead of what he was losing….He wondered why he had always thought that a change would lead to something worse. Now he realized that change could lead to something better.”
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson and Kenneth Blanchard